Hearing-led consumer health
Building a hearing-led ecosystem of commerce, digital engagement and connected health.
Hearing health and OTC access
28.8M
U.S. adults could benefit from hearing aids.
Among adults 70+ who could benefit, fewer than one in three has ever used hearing aids.
OTC hearing aids
For adults 18+ with perceived mild-to-moderate hearing loss. No medical exam or audiologist fitting is required for the OTC category.
Prescription hearing aids support any age or degree of hearing loss. Personal sound amplifiers (PSAPs) serve normal-hearing listening situations and are a separate product category.
Population and usage estimates: NIDCD. Category eligibility: FDA.
The commercial starting point
Growth capital connects products already held in storage to customer acquisition, order fulfillment and support.
10,061
Inventory count designated for the initial sales wave
| Product | Count | Initial retail consumer price | Extended retail value |
|---|---|---|---|
| iHEAR aXis | 2,315 | $249 | $576,435 |
| iHEAR linX | 2,589 | $199 | $515,211 |
| iHEAR matriX | 1,705 | $299 | $509,795 |
| iHEAR TReO LEFT | 1,294 | $75 | $97,050 |
| iHEAR TReO RIGHT | 1,324 | $75 | $99,300 |
| HearingAssist Stream | 547 | $299 | $163,553 |
| HearingAssist EAZE 2 | 287 | $199 | $57,113 |
| TOTAL | 10,061 | — | $2,018,457 |
Extended retail value at initial prices, before product preparation, marketing, fulfillment and returns. TReO is a personal sound amplifier (PSAP), not a hearing aid.
OTCHealthMart.com
A defined hearing-led assortment from the iHEAR and HearingAssist brands, with product education, setup and customer support.
Initial pricing plan. TReO is a personal sound amplifier (PSAP), not a hearing aid.
Founder track record, 2021–2024
500,000+
HearingAssist customers helped
OTCHealth is a new company led by the family that grew hearing-care practices and hearing brands into national retail.
Walmart Vision Center display footprint
iHEAR matriX Walmart footprint in 2024
Rite Aid display program, 2022–2023
Hearing awareness
A convenient self-check, like a pharmacy blood-pressure station, starts a hearing-health conversation.
A brief educational hearing screen, rather than a diagnosis or medical evaluation.
The Moore family
The Moore family hearing-care story spans generations. Marvin Posey began the story in community hearing care. Mark and Kimberly Moore built a private practice. Matthew Moore carried that experience into hearing brands, direct commerce and national retail.
A family story in hearing care
The digital portfolio
Hearing awareness, guided listening, personal soundscapes and everyday family assistance extend the relationship beyond the first purchase.
Product vision · Hey Millie
Make voice-first assistance and family connection feel simple, welcoming and personal.
Family participation creates a second relationship; useful daily moments give customers reasons to return.
Product vision · iHEARtest
Make educational hearing self-checks approachable and give adults a clearer next step.
A low-friction entry point to education, relevant hearing products and optional app discovery.
Product vision · AWARE
Make structured listening exercises easier to explore and return to, on the customer's own terms.
Extend the hearing relationship through repeat practice and an optional subscription path.
Product vision · InnerEase
Give people living with tinnitus a simple way to choose sound environments for their daily routines.
Add a distinct daily-use pathway beside hearing commerce and listening practice.
Population figures provide broader need context. Product visions and proposed pricing follow the V9 investor deck; iHEARtest is educational and non-diagnostic, and InnerEase is a wellness vision.
CareNow & SaveRx
Two planned partner-led programs complement hearing commerce and digital engagement.
Planned launch model
A senior-first, non-emergency telehealth program designed around partner-delivered clinical care.
Planned program
Help customers compare eligible cash-pay prescription prices at participating pharmacies.
Savings depend on medication and participating pharmacy.
Connected customer value
Hearing commerce begins the relationship. Useful apps and partner-led services can create reasons to return over time.
Education brings people to the store.
Customers select a suitable product.
Setup and customer care support use.
Customers can choose useful apps or services.
A good experience may earn another visit.
Marketing and operating growth
Growth capital supports the first hearing-product wave and the capacity to serve each customer.
01
Product preparation, stock reconciliation, order handling and fulfillment.
02
Product education, focused traffic, real creative and conversion measurement.
03
Product selection, setup, returns and follow-up capacity.
| Window | Matthew / Demand creation | Mark / Operations |
|---|---|---|
| Days 1–7 | Prepare education and the focused launch offer. | Confirm assortment, preparation and checkout-to-support handoffs. |
| Days 8–14 | Activate marketing and measure paid orders. | Fulfill confirmed products and measure delivery and support. |
| Days 15–30 | Adjust spend using actual orders and costs. | Operate hearing commerce and tune service capacity. |
Target: first fulfilled hearing-product revenue under 30 days after usable growth capital arrives. App and partner-program launches follow their own product roadmaps.
Leadership
CEO & Founder
Founder continuity, strategic oversight and operating context.
President & Co-Founder
Growth, capital strategy, technology and direct-response marketing.
COO & Co-Founder
Product, distribution, customer support and operating execution.
A direct conversation
For investor and partner inquiries, reach Matthew directly.
matthew@otchealth.app