OTChealth
Hearing first. More ways to serve.
Explore the initial product portfolio, four digital product visions and planned partner-led services.
OTCHealthMart.com
The initial hearing-product portfolio.
A defined hearing-led assortment from the iHEAR and HearingAssist brands, with product education, setup and customer support.
iHEAR linX
iHEAR matriX
iHEAR TReO
HearingAssist Stream
HearingAssist EAZE 2
Initial pricing plan. TReO is a personal sound amplifier (PSAP), not a hearing aid.
The commercial starting point
Existing inventory. A defined first wave.
Growth capital connects products already held in storage to customer acquisition, order fulfillment and support.
10,061
Inventory count designated for the initial sales wave
| Product | Count | Initial retail consumer price | Extended retail value |
|---|---|---|---|
| iHEAR aXis | 2,315 | $249 | $576,435 |
| iHEAR linX | 2,589 | $199 | $515,211 |
| iHEAR matriX | 1,705 | $299 | $509,795 |
| iHEAR TReO LEFT | 1,294 | $75 | $97,050 |
| iHEAR TReO RIGHT | 1,324 | $75 | $99,300 |
| HearingAssist Stream | 547 | $299 | $163,553 |
| HearingAssist EAZE 2 | 287 | $199 | $57,113 |
| TOTAL | 10,061 | — | $2,018,457 |
Extended retail value at initial prices, before product preparation, marketing, fulfillment and returns. TReO is a personal sound amplifier (PSAP), not a hearing aid.
The digital portfolio
Four apps. More reasons to return.
Hearing awareness, guided listening, personal soundscapes and everyday family assistance extend the relationship beyond the first purchase.
Product vision · Hey Millie
Everyday help. A closer family.
Make voice-first assistance and family connection feel simple, welcoming and personal.
- Audience
- Older adults and families.
- Population & growth context
- 61.2M U.S. adults age 65+ (2024); +3.1% (2023–24). Global age 60+: 1.0B to 1.4B by 2030.
- Experience
- Voice-first help · Family check-ins · Notebook for everyday conversation
- Proposed U.S. pricing
- Basic $12.99/mo · Family $24.99/mo · Legacy $44.99/mo
Family participation creates a second relationship; useful daily moments give customers reasons to return.
Product vision · iHEARtest
A first step toward hearing awareness.
Make educational hearing self-checks approachable and give adults a clearer next step.
- Audience
- Adults exploring hearing awareness.
- Population & growth context
- >1.5B people globally have hearing loss; nearly 2.5B projected by 2050; all-age context.
- Experience
- Self-check · Guidance and history · Pro strategy: reminders and learning tools
- Proposed U.S. pricing
- Free educational entry · Proposed Pro $4.99/mo or $39.99/yr
A low-friction entry point to education, relevant hearing products and optional app discovery.
Product vision · AWARE
Turn listening practice into a habit.
Make structured listening exercises easier to explore and return to, on the customer's own terms.
- Audience
- Adults seeking guided listening.
- Population & growth context
- 430M people with disabling hearing loss; >700M projected by 2050; all ages, including children.
- Experience
- Guided practice and preferences · Free sampler plus Week 1 entry path
- Proposed U.S. pricing
- Free sampler plus Week 1 strategy · Proposed Pro $9.99/mo or $79.99/yr
Extend the hearing relationship through repeat practice and an optional subscription path.
Product vision · InnerEase
A personal soundscape for everyday life.
Give people living with tinnitus a simple way to choose sound environments for their daily routines.
- Audience
- People living with tinnitus.
- Population & growth context
- 749M adults globally with any tinnitus; global age 60+: 1.0B (2020) to 1.4B projected by 2030.
- Experience
- Focus · Relax · Sleep · Move · Power Nap
- Proposed U.S. pricing
- Free starter proposed · Proposed Pro $4.99/mo or $39.99/yr
Add a distinct daily-use pathway beside hearing commerce and listening practice.
Population figures provide broader need context. Product visions and proposed pricing follow the V9 investor deck; iHEARtest is educational and non-diagnostic, and InnerEase is a wellness vision.
CareNow & SaveRx
Access to care. A path to savings.
Two planned partner-led programs complement hearing commerce and digital engagement.
Planned launch model
CareNow
A senior-first, non-emergency telehealth program designed around partner-delivered clinical care.
- Customer journey
- Discover CareNow, choose a service, then follow the care partner’s intake and consultation flow.
- Commercial model
- Planned membership and service model
- Preferred launch partner
- MD Integrations, as identified in company materials
Planned program
SaveRx
Help customers compare eligible cash-pay prescription prices at participating pharmacies.
- Customer journey
- Receive a card, present it at the pharmacy, and return when useful.
- Commercial model
- Planned partner administrative-fee model
- Intended platform
- RxSense / SingleCare
Savings depend on medication and participating pharmacy.
Connected customer value
One customer. More opportunities to serve.
Hearing commerce begins the relationship. Useful apps and partner-led services can create reasons to return over time.
01
Reach
Education brings people to the store.
02
Shop
Customers select a suitable product.
03
Use & support
Setup and customer care support use.
04
Choose a next step
Customers can choose useful apps or services.
05
Repeat or refer
A good experience may earn another visit.
A direct conversation
Let’s build what comes next.
For investor and partner inquiries, reach Matthew directly.
matthew@otchealth.app